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Archive for September, 2013

High Impact Ads: Color and Visual Appearance

Tuesday, September 17th, 2013

 OLYMPUS DIGITAL CAMERA

The effectiveness of any advertisement depends on several factors.  In this blog series, we shall give you some tips on how to make your ad very appealing to your audience.

Visual appeal

High-impact advertisements not only have clear and neat description about the product but also provide relevant images.  Description could be something that gives information about the product or simply serve the purpose of catching the reader’s attention.  An effective advertisement should have an image or a visual component, which is typically a scene that provides the background for the entire advertisement.

Visual appeal has always had a prominent place in advertising. As the old adage goes, “a picture is worth a thousand words”, communication by visual image is perhaps the most important dimension of an advertising message. Visual imagery has an effect on textual components in advertisements, which affects brand awareness or liking.  Advertisements are more effective when the picture and color agrees with the textual message.  Non-verbal communication will not only become a means to draw attention to a verbal message, but it will also become the message itself in many instances.

Visual effects are fun and interesting; they attract viewers to look at an advertisement.  The longer a viewer looks at an ad, the more likely the product being advertised will stick in the viewer’s mind.  Visual effects naturally hold our attention because they combine reality with the fantastic.

Nowadays we see that ads with effective visuals gain success with consumers while many products fail due to poor quality of visuals.  The human brain receives signals faster through the eyes rather than our ears. Visual appearance is said to be more appealing when compared to any other senses, no matter what the medium of presentation is.

Colors

crayons

There are methods by which one can use to increase visual appeal.  One can consider the “Buying Behaviors” which are the decision processes and acts of people involved in buying and using products.  Color is one of the basic things that have psychological impact on consumer’s mind and result in his buying behavior.  Color, along with content, helps to retain the interest of the visitor and makes him surf the website longer.  Colors make things look more amiable and are known to influence the behavior of a person. Proper use of colors is necessary for the buyers repeat purchase decision, unattractive colors are disliked and show a negative attitude towards perception.  Boys prefer blue color whereas girls go for pink or purple shades.

It is a must for an advertiser to have the knowledge about the colors and what they refer too as Colors have their own meaning which are the following:

  • Blue color is said to have a relaxing effect, it stands for coolness, trust, belonging and reliability
  • Red represents passion, love, excitement, strength and danger
  • Yellow stands for warmth, happiness and cheerfulness
  • Green stands for nature, freshness, fertility and abundance
  • Purple stands for spirituality, royalty, and dignity
  • Orange stands for warmth, playfulness, and vibrancy
  • Pink stands for nurture, sweetness, softness, and security
  • Black stands for elegance, sophistication, seduction and mystery
  • White stands for peace, purity, cleanliness, mildness and youthfulness
  • Gold stands for prestige, luxury and being elite
  • Silver stands for prestige, scientific and coldness

The advertisements for children should have bright and vibrant colors. Children are motivated and attracted toward the primary colors mostly, yellow, red, blue and the color green which is why parents purchase things with these colors for their kids, as they represent warmth, sweetness, trustworthiness, reliability, playfulness and security.

From the advertiser’s point of view, we can conclude that colors can determine the shopping habits of customers. Black, blue, red and orange attract impulsive buyers while smart shoppers are attracted to pink, light blue and navy blue colors.  Companies use colors in their logos, advertisements, etc., to pass the right message to the customer as they are influenced more by visual appearance of a product therefore if the color scheme is attractive then the product will be more appealing to the eyes of its consumers.

Win iPad mini, Galaxy Tab 2 or Acer Iconia!

Sunday, September 1st, 2013

2013Q4-Contest

Great news Claseek members!  We’re giving away BRAND NEW iPad mini, Samsung Galaxy Tab 2 and Acer Iconia B tablet!

These are the prizes:

How to participate:

  1. Register as member in Claseek.com based on your residence country(a)
  2. Like our Facebook page (www.facebook.com/claseek.com) if you have not done previously(a)
  3. Post a unique(b) Ad with picture/s  -AND/OR-  email us your own unique(b) article about a review of a popular product, vehicle, hotel or any Asian travel destination which we will then publish in our Blogs section if it meets our criteria
  4. Using the comment section below (FB comment or our own comment section), tell us in a few words why you want to win this contest + ad or blog link (e.g., “My younger sister loves the Samsung Galaxy tab so I will give it to her on her birthday / https://sg.claseek.com/vehicles/test123“)
    Note:  Maximum of one Ad or Blog link is allowed to be specified as a contest entry by each participant (you don’t need to enter all your blogs as we will track them separately)
    reply
  5. Share this contest on your Facebook, Twitter, Instagram, Pinterest and/or Google+ with your comment “I joined this Claseek contest, please vote for me. :)” or something similar.

Legend:   (a) – skip step if done previously (e.g., already a Claseek™ member)

(b) - not posted and will never be posted on other websites

Criteria for winning:

1. The member with the most number of accumulated points wins the prize.  You may use all of the following methods to accumulate points:

  • invite friends to vote your ad (they need to login) => 2pts per vote
    vote
  • submit blogs (unlimited) => 15pts per approved blog
  • ask your friends to submit blogs (unlimited) and tell them to give your member ID & email when submitting => 10pts per approved blog

2. Prizes shall only be given upon reaching respective quota (e.g., at least 7000 total Facebook likes for Galaxy tab) by 10 December 2013, 8pm SG timezone (GMT+8) so help us reach the 10k quota by inviting your friends to become Fans of Claseek FB page.

3. All participants who did not win are automatically included in the lucky draw.  Lucky draw is for Acer Iconia tablet only, the other two are based on points.

4. Claseek™ Contest Terms and Conditions below are met

Winners will be notified via e-mail and other possible means hence you should always check your mails after the contest.  Shipping cost will be covered by Claseek.com.

Frequently Asked Questions:

1. What if there is a tie (same total number of points)?

Ans: In the event of a tie, we shall consider the average number of stars of vote and date/time of posting; whoever posted earlier earns higher point to break the tie.

2. What if there are only 7k FB likes by end of contest?

Ans: We will extend the contest for another month. If we still can’t reach 10k, we will only give the 2nd prize to the participant with highest point and lucky draw prize to the winning participant.

3. What if I already posted many Ad listings in Claseek.com?

Ans: You may only have 1 Ad as a contest entry for your friends to vote. However, you may keep on posting ads which are not related to this contest.

4. Can I submit many blogs for the contest?

Ans: Yes, you or your friends may submit any number of unique blogs for this contest to gain more points. However, only approved/posted blogs will earn points.

5. What if the Ad expires during the contest period?

Ans: Ads which expire after 01 September are still eligible for this contest. Do let us know using the Contact us page so we can extend the deletion date of the ad in the system.

Contest Terms and Conditions:

  1. Claseek.com (henceforth referred to as the “Promoter”) is the promoter of this promotion (“Promotion”).
  2. Valid from 01 September until 10 December 2013, 8pm SG timezone (GMT+8).
  3. Valid only for residents (participants, based on shipping address) of HongKong, India, Indonesia, Malaysia, Philippines and Singapore though other nationalities may vote.
  4. Only 1 participant is allowed per household.
  5. You must be at least 14 of age at the time of joining the promotion.
  6. You must use a single email address (same as your Claseek email) in all communications for our tracking.
  7. Ads must have picture(s), correct category and meet Claseek.com Terms and Conditions.
  8. Blogs should follow our Claseek Blog Policy.
  9. The Promoter shall, by way of a random process, identify the winner for the Lucky Draw (Acer Iconia).  For the avoidance of any doubts, the Promoter shall be fully responsible for selecting the winners.
  10. All prizes awarded as part of this Promotion are non-transferable and non-exchangeable.  No cash alternatives for any prize will be offered.
  11. Any attempt to cheat or circumvent the contest rules in any way shall be automatically disqualified and may be banned from Claseek.com.
  12. Winners shall be announced on this page on or before 15 December 2013.
  13. Prizes must be claimed before 15 January 2014, otherwise it will be forfeited.
  14. Promoter is not responsible for any damage caused through the actions of participants with regard to this promotion.
  15. By submitting your blog, you confirm that this is your own composition and not copied from anywhere else.
  16. By taking part in this promotion, you are agreeing to the above rules and terms.  Promoter reserves the right to change any of these rules, prizes and terms as it deems fit to do so, at any point in time, without notice to any other third party.
  17. The Promoter reserves the right to request proof of identity (e.g., utility bill) from winners in order to claim the prize.
  18. If for any reason whatsoever, any aspect of this Promotion is not capable of being run as planned, including but not limited to any computer virus, communications network failure, bugs, worms, tampering, the inability of any equipment of the Promoter to operate optimally due to any unauthorized action or intervention such as spamming or a denial of service attack, fraud, other technical failure or any cause beyond the control of the Promoter, subject to applicable laws and regulations, the Promoter may in its sole and absolute discretion cancel, terminate, modify or suspend the competition, or invalidate any affected entries.
  19. This promotion is not sponsored, endorsed or administered by, or associated with Apple, Samsung, Acer or Facebook.  We hereby release them of any liability.
  20. All prizes are sponsored by Claseek.com alone, thus reserve the rights to cancel any entry, disqualify any person/s from participating in this contest and/or replace the prize at any point of time as it deems fit.
  21. These Terms and Conditions and any dispute arising out of or in connection with these Terms and Conditions shall be governed by and construed in accordance with the laws of the Republic of Singapore.

Hurry, join this contest now!  You could be the lucky owner of one device!

[Update: March 2014]  Due to the low turnout of this promotion, it has been discontinued.  Thanks to those who joined the contest!